Chris Matlock

CFP with FAAA standard, B Bus, Dip FP.

CEO, Founder

Chris is passionate about life insurance and creating peace of mind for his clients so they can live their best life knowing they are financially protected if an unforeseen health event occurs.

As founder and CEO, Chris’ vision for Avanir is for a professional, specialist life insurance advice business that clients and business alliance partners trust for risk protection stewardship.

With almost 30 years’ experience in financial services in senior leadership and management roles, Chris brings a unique understanding of the financial, life insurance and wealth advice industry as it applies to life insurance advice.  He understands only too well the importance of the right life insurance advice for clients.

“The avoidable losses that people suffer due to having no or incorrect life insurance cover is devastating. It undermines the goal to protect families and businesses and the great wealth building strategies they have worked hard at for years – losing everything in an instant following a pivotal health event”.

For the past 10 years, Chris has been a consultant and partner with a leading financial advice firm in Melbourne, servicing clients across Australia. He has established several market-leading initiatives, including a highly regarded claims’ advocacy service, and has earnt a reputation as an industry expert in life insurance. This is evidenced by his peers and growing loyal client base of families and business owners across professional, medical and allied health industries.

Underpinning Chris’ success in resolving life protection risks for clients is:

  • His expert knowledge of life insurance.
  • His patient commitment to ensuring clients feel educated and informed to make confident life cover decisions with no sales push.
  • His personal and empathetic approach to understanding each client’s unique personal, medical, occupational and financial circumstances.
  • Creating innovative insurance cover strategies to protect clients’ key risks at highly competitive premiums.
  • Responsive service and explaining the complex, simply.
  • The level of stewardship and support Chris offers at time of claim.
  • His policy claims payment track record.

As a life insurance specialist, Chris thrives on the positive impact this industry has had on the lives of millions of Australians for over a century.

Chris is a Certified Financial Planner (Financial Advice Association Australia), holds a Diploma of Financial Planning (FAAA) and has a Bachelor of Business (Accounting) from RMIT and is ACER Professional Standards Exam qualified.

We’ve got your back

Be assured that your life and business plans have the right protection.

Accurate protection for businesses:
  • Buy + Sell Succession Solutions
  • Funding Strategies
  • Key Person
  • Business Expenses
Accurate protection strategies for individuals:
  • Death/Terminal Illness
  • Total + Permanent Disability
  • Income Protection
  • Trauma/Critical Illness